Chinese casual game market：Huge but different！

We go beyond simple translation to ensure your game feels native to Chinese players through multidimensional adaptation.

Service Component Key Features Target Outcome

Linguistic & UI Localization Translation of in-game text, menus, tutorials; UI/UX adaptation for text expansion/contraction; font optimization. Intuitive and seamless user experience in Chinese.

Culturalization Adaptation of humor, historical references, idioms, imagery, and character designs to align with local sensibilities. Content that is culturally relevant and respectful, avoiding potential missteps.

Voice & Audio Professional voice-over by native-speaking artists; lip-sync localization; subtitle creation and synchronization. Enhanced emotional engagement and immersion for Chinese players.

Localization QA (LQA) Rigorous linguistic, functional, and cultural testing by native speakers to identify bugs, formatting issues, and cultural inaccuracies. A polished, bug-free localized version that maintains the original game's impact.

Our approach includes creating a customized style guide and glossary for your project, ensuring consistency across all content. We also localize your marketing assets, including app store descriptions, trailers, and social media content, to create a cohesive brand presence.

We ensure your game runs smoothly and securely for Chinese players by leveraging robust local technical infrastructure.

• High-Performance Server Support: We provide flexible server solutions, including hybrid cloud models, to balance performance, cost, and scalability. This ensures low-latency gameplay, crucial for player retention, especially during peak traffic and new game launches. Our infrastructure is designed to scale rapidly, capable of multiplying server capacity within hours to support a successful launch.

• Content Delivery Network (CDN): Utilizing major CDNs with numerous points of presence across China, we accelerate content delivery, ensuring fast loading times and a smooth player experience regardless of their location.

• Security and DDoS Protection: Chinese servers are fortified with enterprise-grade security measures, including Anti-DDoS protection and Web Application Firewalls (WAF), to safeguard your game and player data from large-scale attacks.

• Multi-Platform Compatibility: Our technical integration ensures full compatibility with major Chinese Android app stores, iOS, PC platforms, and gaming consoles, providing a consistent experience across all devices.

We activate tailored strategies to maximize your game's visibility and revenue potential in China.

• Storefront Optimization: We localize and optimize your game's metadata—including title, tags, and keywords—for Chinese app stores to improve discoverability. This is complemented by crafting compelling descriptions and screenshots that appeal to local tastes.

• Monetization Strategy: We advise on market-appropriate monetization models, whether free-to-play with in-app purchases, premium, or hybrid. Our insights into Chinese player spending habits help design in-game economies that drive revenue while maintaining player satisfaction.

• Community Building and Support: We offer multilingual community management and player support services in Chinese. This includes managing live chats, forums, and social media (like Weibo and Bilibili) to foster a positive community and gather valuable player feedback.

• Data-Driven Analytics: We provide detailed performance reports on key metrics such as user acquisition, retention, and revenue, offering actionable insights for ongoing optimization.

We streamline the complex logistical and regulatory aspects so you can focus on your game.

• Regulatory Compliance Guidance: We provide expert guidance on navigating China's strict game approval process and ensuring compliance with content regulations and data privacy laws.

• Efficient Logistics Analogy: Similar to how a "寄售维修保税仓库" (Bonded Maintenance Warehouse) offers streamlined customs clearance and rapid parts delivery for critical industries, our service model ensures your game's updates and new content are delivered to players swiftly and efficiently, minimizing downtime.

• Ongoing Operational Support: Our relationship doesn't end at launch. We provide continuous technical maintenance, live ops support for updates and events, and post-launch localization support for patches and DLCs.